From a Roadside Stall to a Movement: The Untapped Power of India’s Cloth Bag Sellers
By Aakif Sarwan | The Founder's Post While walking through a quiet street in my town today, I stopped—not for something grand, but for something deeply humble. A group of handmade cloth and jute bags, arranged neatly on the ground. No shop. No logo. No pricing board. Just vibrant colours and craftsmanship, laid out with quiet dignity. The person behind the stall didn’t pitch or persuade—just sat there, hopeful. It made me pause. And think. > What if this wasn’t just a roadside stall? What if this was the beginning of a brand? --- 🇮🇳 A Story of Potential — Not Just Poverty In India’s Tier 2, 3, and 4 towns, you see this often. Small stalls. Honest efforts. Local skills. But the world walks past them, distracted by malls, screens, and name brands. But here’s a radical thought: What if we stopped seeing these stalls as signs of poverty... and started seeing them as untapped startups? These are not just bag sellers. They are artisans. Makers. Entrepreneurs without MBAs. What they ...